3 Digital Marketing Tips For Small Businesses | By Tunny Ogunnowo
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Here are 3 digital marketing tips that can help you as a small business owner.
1. Know your customer journey:
Your customer journey is the series of events or actions your potential customers will take before making a purchase from you. You are to carefully map out this journey and make it easy for your potential customers to understand what you want them to do at every stage of the customer journey.
2. Re-purpose your content:
I know you might not have the time to create different content for your website, Social Media pages, Blog, Email newsletter etc but you can re-purpose your content to be used across your channels. For instance: if you created an article and posted it on Social Media, you can record the article in a video and use it on Youtube or re-edit the content for your email newsletter.
3. Learn from your competitors:
Don’t be one of those who hate to follow their competitors online. In short, I advise you follow them bumper to bumper…lol. This way you can see what they are doing right and what they aren’t doing well and use this to better your own business.