What is Digital Marketing?

Digital Marketing is the marketing of products or services that use digital technologies, mainly on the Internet, but also mobile phones, graphic advertising and any other digital media.

In addition, digital marketing includes all marketing efforts that use an electronic device or the Internet. Companies use digital channels such as search engines, social networks, email and their websites to connect with current and potential customers.

Some Types of Digital Marketing Courses

  • Search Engine Optimization (SEO)
  • Search Engine Marketing
  • Pay-Per-Click Advertising
  • Public Relations Content
  • Brand Journalism
  • Video Marketing
  • Audio Marketing
  • Virtual Reality Marketing
  • Instant Messaging Marketing
  • Social Media Marketing
  • Content Marketing
  • Affiliate Marketing
  • Influencer Marketing
  • Email Marketing
  • Viral Marketing
  • Mobile Phone Advertising

In this article, only 10 digital marketing courses will be discussed. These are the digital marketing courses you can learn online and get certified FREE OF CHARGE. All credits to Bren as she was the one that shared the website’s link with her followers.

READ ALSO: 14 Businesses You Can Start With At Least N100,000

Yes, this digital marketing courses gives you FREE certifications and FREE eBooks within the field of digital marketing.

1- Affiliate Marketing

Affiliate marketing is an online sales tactic that allows the owner of a product to increase sales by allowing others to target the same audience, the “affiliates”, to earn a commission by recommending the product to others.

Affiliate marketing is also a type of performance-based marketing in which a business or company rewards one or more affiliate partners for each visitor or customer who makes the affiliate’s own marketing efforts.

The link to the course: FREE Search Engine Marketing Course and Certification

2- Blogging

A blog is basically a magazine that is available on the Internet. The activity of updating a blog is “blogging” and one that maintains a blog is a blogger. The term “blog” is also the abbreviation of “weblog” that also refers to an online magazine.

The link to the course: FREE Blogging Course and Certification

3- Content Marketing

Content marketing is a strategic marketing way that focuses on creating and distributing valuable, consistent and relevant content to attract and retain a clearly defined audience and drive profitable customer action.

However, content marketing is a form of marketing focused on creating, publishing and distributing content to an online audience. It is often used by businesses or companies to attract attention and generate leads.

The link to the course: FREE Content Marketing Course and Certification

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4- Email Marketing

Email marketing is the act of sending a commercial message, usually to a group of people, by email. In the broadest sense, any email sent to a potential or current customer can be considered as email marketing.

Email marketing is a form of direct marketing that uses email as a means of advertising or fundraising messages to an audience. Email marketing is simply using email tools to send advertising messages.

The link to the course: FREE Email Marketing Course and Certification

5- E-Commerce

Electronic commerce is the activity of buying or selling products in services online or online. Electronic commerce, also known as e-commerce or Internet commerce, refers to the purchase and sale of goods or services through the Internet and the transfer of money and data to carry out these transactions.

The link to the course: FREE E-Commerce Course and Certification

6- Web analytics

Web analytics is the collection, measurement, analysis and reporting of web data in order to understand and optimize the use of the web.

Web analytics is also the process of analyzing the behaviour of visitors to a website. It allows a business or company to attract more visitors, retain or attract new customers.

The link to the course: FREE Web Analytics Course and Certification

7- Search Engine Marketing

Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility on the search engine results pages mainly through paid advertising. The shorter phrase for Search engine marketing is known as “search marketing“. Also, it is often used as the general term for SEO and SEM.

The link to the course: FREE Affiliate Marketing Course and Certification

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8- Social Media Marketing

Marketing in social networks, or SMM, is a form of Internet marketing that consists of creating and sharing content in social networks to achieve your marketing and brand objectives. Social media marketing is also the use of social network platforms and websites to promote a product or service.

The link to the course: FREE Social Media Marketing Course and Certification

9- SEO

SEO means search engine optimization, which is the practice of increasing the volume and quality of traffic to your website through organic search engine results. Search engine optimization is the process of influencing the visibility of a website. It is also the increase of website’s results of a web search engine. It is often referred to as “natural”, “organic” or “earned” results.

The link to the course: FREE SEO (Search Engine Optimization) Course and Certification

10- Online Marketing

Online marketing is a tool used for promoting products and services via the internet. Online advertising, also called Internet advertising or web advertising or online marketing, is a form of marketing and advertising which uses the Internet to deliver promotional marketing contents to consumers.

The link to the course: FREE Online Marketing Fundamentals Course and Certification

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ABOUT THE FREE COURSES AND CERTIFICATION

These free courses are being done by eMarketing. eMarketing Institute was founded in Copenhagen, Denmark in 2014 by Thomas Jaskov. The platform also offers 100% FREE beginners level courses, FREE certifications and FREE eBooks within the field of digital marketing. The mission is to give everyone (rich or poor) a chance to get certified.

Moreover, with each course, FREE course materials will be given to you which you need to study and understand, before passing your online exam. Also, once you pass your exam, you can download your Professional Certification FOR FREE.

ABOUT THE ONLINE EXAM

The online exam consists of 50 multiple choice questions for each course (Passing score: 50%. Time limit: 60 minutes). After you pass, you can download your professional certification, which includes your name, course name and also the date of completion.

READ ALSO: 10 Profitable Business To Start With Under N50,000 By Lovemore Leonard

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