4 Reasons For Low Social Media Engagement By Tunny Ogunnowo
Whether you’re running a business or personal social media page(s), I’m sure you care about getting engagement.
Here are the reasons your engagement rate might be lower than you want:
1- Your posts aren’t educative, inspiring or entertaining
Educative, inspiring and entertaining posts get much attention to Social Media. Think of yourself as an example, would you engage with a page you gain nothing from?
2- Poor content strategy
This includes low-resolution images or videos, text with much typos or grammatical errors etc. To curb this, it’s best to let a second party go through your posts before posting them.
3- You don’t pay attention to your pages’ insights
The insights stats of your page will make you understand the kind of audience you have. It makes you understand things like: the location of your audience, their gender, what day(s) of the week are they most online and also the time they are mostly online – helping you to know when and how to post
4- You are not consistent
Nobody stays loyal to an inconsistent person or brand.
In my next post, I’ll be writing on why you’re not making money/sales from your Social Media Ads/Strategy.